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This was a project for a sticker design contest for a teacher's union in Lodi, California. the blue and white colors are their requested colors.
I started by creating concept art based on things related to education, and ultimately landed on a chalkboard.
I combined this idea with the iconic archway in downtown Lodi. Finally, instead of the bear at the top of the arch, I balanced a graduation cap on top.
I used chalk style linework and hand drew the font on the sticker.
This project started with just a concept art of a logo. The end goal was to animate it in a short animation, something like you would see on a splash screen or in a commercial.
I wanted the animation to by dynamic and use a lot of the animation principle and skills that we were learning in the DMA 104 class at Clark College.